Mobile App Development
We do:
- Startup App Development
- Enterprise Mobile Application Development
- HTML Development
- Windows Application Development
- Android, iOS and iPad App Development
Why develop an App:
1. Generate additional sales. Mobile apps generate additional revenues
for a company in three key ways: firstly, because most people carry a
mobile device, apps encourage repeat orders from customers on the go.
The sheer simplicity and convenience of apps versus going to a website
makes it easier for consumers to buy. Secondly a company can benefit
from a new advertising revenue stream through apps. And thirdly, the app
itself may be so compelling that you can charge for it!
2. Reduce cost to serve. Mobile apps allow customers to access basic
information and purchase without needing to call a call center. On some
apps, you can even click through a “visual IVR” menu rather than waste
time and money listening to prompts in a call queue. Automation
obviously reduces servicing costs.
3. Reduce marketing cost. A hidden benefit of apps is in the low cost
of marketing – compared to traditional advertising and direct marketing,
pushing notifications to customers who have downloaded your app is
cheap. For example, you may want to announce an event or new product
offer.
4. Enhance the customer experience. Many websites just don’t look great
on tiny phone screens, but mobile apps are purpose-designed for small
screen sizes so are easier on the eye and simpler to use for the
customer. Apps also offer instant access to your contact channels – with
one touch, a customer can click to call or initiate a web chat. For
users who have their location turned on, the app can also recognize
where you are in real time and provide location specific information and
directions. The Uber app, which is disrupting the taxi industry, even
allows you to visualize your car approaching.
5. Get the competitive edge. While most industries have cottoned on to
apps, perhaps your business is in a niche where your competitors don’t
offer an app yet, and if yes, this can be turned to your advantage as a
differentiator. You can also custom-build unique features into your app
that others don’t have – the possibilities are endless.
6. Broaden your market coverage. Without an app, you may be missing out
on a segment of the market that simply prefers to do business that way.
A quick way to understand whether you have a mobile-addicted market is
to look at the percentage of visitors who access your website through
mobile devices. You can also use common sense, which suggests, for
example, that young consumers are more likely to want to transact
through an app than mature B2B buyers.
7. Create stickiness. What better way to create stickiness with your
customers than embedding your brand in your customer’s pocket! Unlike
mobile websites, apps are always visible on the user’s phone home
screen. Customers are more likely to repeatedly interact with businesses
that are at their fingertips, so apps are a great customer loyalty tool.
8. Deliver speed. Mobile apps open faster than a mobile website loads,
in fact many aspects of apps are usable even without an Internet
connection. In today’s digital world, it’s a race to deliver services
and products to the customer faster, and the winner of the race will win
more customers.
9. Get feedback. You can easily get actionable insights from your
customers, by conducting an “in-app” survey, or by analysing customer
reviews in the App Store.
10. Stay in control of the customer relationship. Apps are a platform
which allow you to have a direct relationship with your customer,
without any middleman. You are more likely to retain customers once you
know who they are, where they are, and how to reach them.
Mobile apps may not be the right move for every business, but certainly
for most, they offer huge appeal and an ROI which can be easily
calculated.
